Nestle launch baby milk machine

From The Guardian

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Nestlé launches coffee-style machine for baby milk

Formula milk powder version of capsule machine stirs debate on breastfeeding advice

James Meikle guardian.co.uk, Thursday 26 May 2011

The system is only being sold in Switzerland at present. Photograph: Denis Balibouse/Reuters

Nestlé has launched a baby formula milk version of its Nespresso capsule coffee machine, sparking fury from campaigners who say the multinational's newest product will undermine the advice of the World Health Organisation (WHO) that babies under six months should be exclusively breastfed.

The company hopes its BabyNes system, for now sold only in Switzerland and involving single-serve formula milk powder capsules, bottles and machines that prepare the drink "at precisely the right dosage and temperature, at the push of a button, in less than one minute", will replicate for parents what Nespresso (aided by George Clooney) has done for adult premium coffee drinkers.

The firm said it was producing state-of-the-art technology with the "utmost safety and convenience" and "hygienic, quick and easy bottle preparation".

Nestlé said it supported WHO recommendations on breastfeeding for the six-month period and "continued breastfeeding thereafter for as long as possible".

But it adds that it provides "high-quality" alternatives. The composition of its formulas for babies "meets the evolving nutritional needs in the first three years of life".

It added there would be 24-hour customer services through a website and hotline.

But Baby Milk Action, an organisation that has for years campaigned against Nestlé and other manufacturers of breastmilk substitutes, challenged the company to stop making promotional claims and provide more detail on its labels.

Patti Rundall, its policy director, said: "If there is powder in the capsule then it must be added to water at 70 degrees so how can this be done and cooled in one minute?"

The company said it would evaluate new markets for the product

Lighterside wrote:Any bets the CEO of Nestle is a Republican?

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Nestle violates UN resolutions by Launching its new BabyNes feeding system in Switzerland

Baby Milk Action press release 25 May 2011

Nestlé is embarking on a new violation of World Health Assembly marketing requirements for breastmilk substitutes after refusing earlier this month to stop the vast majority of violations in the latest global monitoring report, presented in Geneva.

Nestlé is press releasing and publicising the BabyNes system in an idealising and misleading way, describing it as: "The first comprehensive nutrition system for babies" - a role which has been carried out by mothers far more safely and effectively since the human race began. The World Health Organisation recommends exclusive breastfeeding for the first 6 months of life, followed by continued breastfeeding into the second year of life alongside complementary food.

The new product clearly aims to increase Nestlé's profits from products which already have one of the highest markups on the supermarket shelves.

Nestlé says the ‘state-of-the-art technology’ is based on its Nespresso coffee machine, stressing its convenience and safety but playing down the inherent risks which relate not only to the shortcomings in the formula itself, but to the water, the bottles, teats and to the many problems caused by not breastfeeding. (1) The system does not follow WHO guidance which requires all water - even bottled water - to be boiled before being added to powdered infant formula at no less than 70 degrees C. This important decontamination step is needed because powdered formulas may be intrinsically contaminated with harmful pathogens, such as Enterobacter Sakazakii. (2)

Such a complicated system - like the Nespresso machine - seems also to need a 24-hour after sales service - assuring Nestlé contact with mothers - something that is totally forbidden by the World Health Assembly requirements which also warn that infant feeding information should be free from conflicts of interest. (3)

The International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly forbid the promotion of all breastmilk substitutes including formulas, feeding bottles and teats in ALL countries. A fact that Nestlé and all the baby food companies ignore, abiding by the rules only when forced to do so by national legislation or when publicly exposed.

This week, Save the Children Australia, Oxfam, Care and 13 other Aid agencies working in Laos wrote a letter to Nestlé, about the company's continued marketing of formula which "still jeopardizes the health of infants and children in Laos."

Patti Rundall, OBE, Policy Director of Baby Milk Action, says:

"If this new very expensive and environmentally wasteful system was an important advance in consumer safety - Nestle should provide health workers with scientific and factual information which would enable them to properly evaluate its benefits or risks. Instead Nestle press releases and promotes it on its website and Facebook claiming it provides the "utmost safety and convenience." It would have far more impact on the health of babies - including those fed on formula - if Nestlé stopped using promotional claims and brought its product labels into line with WHO requirements. This means warnings and instructions that alert parents to the many inherent risks of artificial feeding - including pointing out that powdered formula is not a sterile product that may contain bacteria. If there is powder in the capsule then it must be added to water at 70degrees so how can this be done and cooled in one minute?"

IBFAN's monitoring shows that Nestle continues to systematically violate the UN requirements all over the world unless there are laws in place to stop it. In response to the latest report, launched earlier this month, Nestle said it would stop only 4 of the highlighted examples (and only then after supporters of the Nestlé boycott had sent it thousands of emails), clearly indicating that it is intending to continue with 97% of the rest.

The latest State of the Code chart from IBFAN shows 67 countries have introduced legislation, but where this is lacking or ineffective companies should still abide by the Code. This promotion is clearly illegal in countries such as India which has fully implemented the Code and where a leading bottle and teat company has already been taken to court for press releasing information about its own ‘innovative’ feeding bottle and later pulled out of the market.

sisieq wrote:

Lighterside wrote:Any bets the CEO of Nestle is a Republican?

LOL! Isn't the headquarters in Switzerland?

Nestlé CEO Paul Bulcke - [You must be registered and logged in to see this link.]