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George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee

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Post by Admin Wed 12 May 2021, 12:18

This is a press release, direct from Nespresso, unsurprisingly pointing out just how amazingly incredibly wonderful they are.

https://www.prnewswire.com/news-releases/george-clooney-and-other-friends-of-nespresso-reveal-the-deep-human-care-behind-every-cup-of-the-brands-coffee-301287949.html

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee


Nespresso's latest campaign explores how caring for farmers and the environment results in high-quality coffee and can be a catalyst for positive change

NEWS PROVIDED BY Nespresso
May 11, 2021, 09:00 ET
   
NEW YORK, May 11, 2021 /PRNewswire/ -- Nespresso has always believed that coffee can be a powerful force for good, and this conviction is central to the brand's new communications platform: "Made with Care." Premiering worldwide today, the campaign launches with a spoken word video, in which longstanding brand ambassador and Nespresso Sustainability Advisory Board (NSAB) member George Clooney, together with other friends of the brand, explores what is behind every cup of Nespresso coffee: the deep human care invested in every step of the value chain.

Every cup begins with care

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee 185188148_118414390385865_5120310051574464118_n.jpg?_nc_cat=100&ccb=1-3&_nc_sid=8ae9d6&_nc_ohc=KlIEm1C8wPQAX-Eysq3&_nc_ht=scontent-frx5-1.cdninstagram
Nespresso - Made With Care

The "Made with Care" campaign, spearheaded by Clooney, brings to life Nespresso's fundamental beliefs that crafting high-quality coffee can be both an art and a catalyst for positive change if care is instilled in every detail. This ethos is embedded throughout the company's value chain - from the Nespresso AAA Sustainable Quality™ Program, designed to ensure the selection of only the finest quality beans while improving the livelihoods of farmers and protecting the environment, to its commitment to reviving endangered coffees and communities with the Reviving Origins program. This same acute sense of care lies behind the company's commitment to make every cup of Nespresso coffee carbon neutral by 2022.

"Care runs deep at Nespresso," says Anna Lundstrom, Nespresso's Chief Brand Officer. "As guardians of one of nature's precious resources, it is a philosophy that's embedded in everything we do. We are committed to offering the most refined coffee experience and to protect the best of our world with human care and creativity. Our approach proves that good taste and good values can go hand in hand, and we are proud to bring together so many likeminded friends of the brand in our latest campaign."

Shared values

Building on a partnership which began in 2006, "Made with Care" also highlights the enduring affinity between the values of the Nespresso brand and George Clooney, demonstrating how brand ambassadorship can evolve into something altogether more meaningful.

"Nespresso and I have always shared a passion for sustainability and farmer welfare. And if the past year has shown anything, it's that care is pivotal to communities' wellbeing and resilience. That's why I feel privileged to stand alongside people with the same values in the "Made with Care" movement – from activists, to celebrities, to some of the most dedicated farmers and coffee experts I have ever met. Together, we are committed to sustainability, fairness and to ensuring we can enjoy great coffee for generations to come," said Clooney.

In the launch video, Clooney and the diverse group of Nespresso partners answer the question, "What is Care?". They each explain how their personal beliefs bind them with the deep human care which is so central to the Nespresso value chain.

There's more to the press release but it was all terribly self-congratulatory blah blah, so I didn't share it.  I'm still looking for the video to share here.
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Post by Admin Wed 12 May 2021, 12:19




And another picture:
George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee 1_0
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Post by party animal - not! Wed 12 May 2021, 12:53



Mmm, great PR and all very cosy, and hard to reconcile what Nestle are doing in Calfornia until

someone manages to stop them:

https://www.theguardian.com/us-news/2021/apr/27/california-nestle-water-san-bernardino-forest-drought

https://www.bbc.co.uk/news/business-36161580 2016

Clearly bn going on for years ,so it's difficult to believe that those on this call are not really
aware

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Post by annemarie Wed 12 May 2021, 18:58

[size=28]Drought-hit California moves to halt Nestlé from taking millions of gallons of water[/size]
[size=14]Nestlé, accused of taking millions more gallons than it is entitled to, receives draft cease-and-desist order from state officials[/size]

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee 4718
[size=10][size=10]Phoenix Lake in Ross, California. Long-standing fights in California between farmers, cities and environmental groups over the state’s scarce water supplies have heated up.
 Photograph: Justin Sullivan/Getty Images
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[size=14][size=14]Maanvi Singh in San Francisco
@maanvissingh
Tue 27 Apr 2021 08.14 EDT
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6,c
alifornia water officials have moved to stop Nestlé from siphoning millions of gallons of water out of California’s San Bernardino forest, which it bottles and sells as Arrowhead brand water, as drought conditions worsen across the state.




George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee 6022

[size=16]‘Water warriors’: the US women banding together to fight for water justice


Read more



The draft cease-and-desist order, which still requires approval from the California Water Resources Control Board, is the latest development in a protracted battle between the bottled water company and local environmentalists, who for years have accused [size=14]Nestlé of draining water supplies at the expense of local communities and ecosystems.

Nestlé has maintained that its rights to California spring water date back to 1865. But a 2017 investigation found that Nestlé was taking far more than its share. Last year the company drew out about 58m gallons, far surpassing the 2.3m gallons a year it could validly claim, according to the report.
Nestlé has sucked up, on average, 25 times as much water as it may have a right to, according to the Story of Stuff Project, an environmental group that has been fighting to stop the bottled water company’s operations in California for years.
State officials sent the company a letter notifying it of the draft order on Friday.
“We have a limited amount of water,” said Julé Rizzardo, the assistant deputy director of the Division of Water Rights. “And as we face our second dry year in a row, it’s important that we use our authority to protect the municipal water supply and the environment.”
Strawberry Creek, which Nestlé has been siphoning from, is a tributary of the Santa Ana river, which provides drinking water for about 750,000 residents. The region’s watersheds also provide a habitat for deer, fox, mountain lions and threatened Alameda whipsnakes.
The draft order comes two months after Nestlé, which is based in Switzerland, sold its US- and Canada-based water brands to equity firms One Rock Capital Partners and Metropoulos for $4.3bn.
Nestlé Waters North America, which has been rebranded as BlueTriton Brands, has 20 days to appeal against the draft order and ask for a hearing. A spokesperson said the assessment that it only had the right to draw 7.26 acre-feet of water per year was erroneous.
The company’s water fight in California mirrors similar fights in Oregon, Pennsylvania, Maine and Michigan. Across the US, conservationists have accused Nestlé of leveraging vast lobbying funds to bend local and federal officials to its will.
“The forests that Nestlé is draining – they’re our forests, supported by every US taxpayer,” said Amanda Frye, an activist who provided state officials with documents and research going back at least a century to show Nestlé did not have the right to the water it was using.
Frye, who has been protesting Nestlé for years, said the draft order was significant.
“But we still have a long way to go in protecting the forest ,” she said.
The operation has desiccated Strawberry Creek, damaging a local ecosystem, she said. “It’s such a lovely ecosystem, and it’s doubly under threat due to climate change,” Frye said. “I hope that if Nestlé stops , the environment will be able to heal.”
Officials said the state’s water board cannot easily challenge Nestlé’s rights to creek water established before 1914.
If the state water board approves the cease-and-desist order against BlueTriton, the company could face fines of up to $1,000 a day, or up to $10,000 a day if a drought is declared in the area.
Meanwhile, as much of the western US faces extreme drought conditions, longstanding fights in California between farmers, cities and environmental groups over the state’s scarce water supplies have heated up. Governor Gavin Newsom has already declared a regional drought emergency in two counties, after a dry winter left the state’s major reservoirs at half capacity or lower.
The climate crisis has brought on hotter, drier conditions – leaving the state more vulnerable water shortages and wildfires.
Before its sale this year, Nestlé Waters North America was the largest bottled water company in the US – its brands include Poland Spring and Zephyrhills. It paid the Forest Service a permit fee of $2,100 per year, but had been using water for free.
This article was amended on 28 April to clarify how Nestlé takes water from California resources.[/size]





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Post by annemarie Wed 12 May 2021, 19:01

[size=36]Nestle: Bottling water in drought-hit California[/size]

By Regan Morris
BBC News, San Bernadino



Published3 May 2016


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[size=11]Related Topics
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  • Western US drought




George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee _89510246_img_4820
[size=11]image captionCalifornia is now in its fifth year of drought
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Nestle extracted 36 million gallons of water from a national forest in California last year to sell as bottled water, even as Californians were ordered to cut their water use because of a historic drought in the state.
And the permit that Nestle uses to operate its water pipeline in the San Bernardino national forest costs just $524 (£357) a year.
That rankles with some residents and environmental groups, who want the US government to cut off Nestle's access to the water until an environmental study can be conducted.
Nestle has the legal rights to the water, and Arrowhead water has been bottled from springs here since 1894.
Yet the firm's permit to operate this seven-mile pipeline in the mountains expired in 1988, though since it pays its yearly $524, the licence is still considered valid by the US Forest Service and by Nestle.
However, activists consider the permit expired and the US government is now reviewing Nestle's licence. A public comment period has just closed and this month a federal hearing will consider the legality of the permit.

"The forest service should protect the forest," says Amanda Frye, a resident who's becoming known as a water rights activist. "A healthy forest produces a healthy population of people. We need the forest."

Remote pipeline


But bottled water is also healthy compared to sweet, fizzy soft drinks. And Americans are drinking more bottled water than ever - indeed water is on track to outsell other non-alcoholic soft drinks by 2017, says the Beverage Marketing Corporation.

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee _89510244_arrowheadpipelineanddelivery1
[size=11]image captionThe seven mile pipeline runs through difficult terrain
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Nestle Waters' natural resource manager Larry Lawrence says the company has no plans to stop bottling water, largely because of public demand.
At the heart of the legal battle is Strawberry Creek, a remote area in the mountains, which would take hours to hike to. Mr Lawrence invited the BBC on a helicopter ride to the creek for an interview - and to show that it is vibrant, lush environment.
It took just seven minutes to get there in a helicopter, flying low through canyons following the pipeline as it snakes up the mountain to the creek.
"I don't see that evidence," Mr Lawrence says when asked if the creek were being deprived by the bottled water operations.

Oversight challenge


He speaks as we hike down to the small creek next to the pipeline, through poison oak and nettles. The water "is all collected naturally", he says, and the amount taken depends on the year and rainfall.
In 2015, it was 36 million gallons, compared with 28 million gallons in 2014, he says.
It is relatively lush and beautiful on the mountain, presumably partly due to recent rain. It snowed and hailed a bit while we were there in a sudden and much-needed April storm. But locals say it used to be a much healthier ecosystem.

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee _89510238_larrylawrencefromnestle
[size=11]image captionNestle's Larry Lawrence says the company has no plans to stop selling the water it bottles from the spring
[/size]
Gary Earney is retired from the forest service but used to be in charge of managing the relationship with Nestle. "I'm the only one who's ever hiked the length of the pipeline as far as I know," he says.
Bureaucracy and budget cuts in the US government are to blame for the lack of oversight, he argues.
The last time the forest service planned to review the Nestle permit in 2003, the area was devastated by a massive wildfire. Mr Earney retired a few years later, but he now supports the lawsuit and wants to see the forest service make up for past mistakes.

"This is not the only place in the world where people are fighting Nestle," he says. "In my opinion, Nestle is trying to corner the market on potable water and sell it."
He describes the forest service relationship with Nestle as "too chummy", a claim the forest service and Nestle dismiss.

Growing protests


Michael O'Heaney, executive director of The Story of Stuff, which is one of the groups suing Nestle, says the licence should be considered legally invalid as it has expired, and says Nestle is operating with little or no scrutiny.
"We were hesitant to sue the forest service. They are a beleaguered federal agency and they are so focused on wildfires," he tells the BBC. "We feel we've already accomplished something because they are reviewing it [the permit]."

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee _89510226_arrowheadpipelineanddelivery2
[size=11]image captionCalifornia may bottle three billion gallons of water a year, but Los Angeles uses more tap water than that in a week
[/size]
In the grand scheme of California's water problems, bottled water is a drop in the bucket. According to the International Bottled Water Association, about three billion gallons a year are used to make bottled water in California.
The city of Los Angeles, by comparison, uses more than that in a week in tap water.
But in a drought every drop counts, which is perhaps why there has been so much protest against Nestle in the past few years.
Mr Lawrence, who has been with the company for 13 years, says recent protests against Nestle Waters are unprecedented in California. He says the employees live and work in California and are as concerned about drought conditions as anyone else.

'I care about the creek'


US Forest Service hydrologist Robert Taylor says they have no idea how much water is too much to remove, because it's never been studied.
"We are not allowed to be arbitrary and capricious" in making decisions on Nestle's permit, he says.

George Clooney and other friends of Nespresso reveal the deep human care behind every cup of the brand's coffee _89510224_garyearneyandsteveloeright
[size=11]image captionRetired forest service workers Gary Earney and Steve Loe (right) are critical of Nestle's operation in the San Bernardino national forest
[/size]
Retired wildlife biologist Steve Loe, who worked at the forest service with Mr Earney and is also critical of Nestle's work on the mountain, says he feels he needs to speak out for future generations.
"I don't care about my legacy - I care about the creek and my family," Mr Loe says. "I have grandkids and kids that I want to leave a good planet for them, not a dead planet.
"This was the one area where I think I can have the most influence. That's why I'm here."

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