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Coffee wars: Julia Roberts goes head to head with George Clooney

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Coffee wars: Julia Roberts goes head to head with George Clooney

Post by Katiedot on Thu Dec 09, 2010 10:42 am

So folks, who's it going to be? Julia or George?

From Housewares live (that ever exciting website)

Lavazza signs superstar Julia RobertsMovie superstar Julia Roberts has been signed up to become the face of Lavazza as the battle for sales in the lucrative coffee machine market intensifies.

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Big coffee decisions ahead: are you going to drink Julia or George?

According to The Guardian, Roberts is thought to have been paid just under £1m to appear in an ad for Lavazza's A Modo Mio capsule machine, which will be shown in Italy over Christmas.

Roberts has been chosen as Lavazza's answer to George Clooney, who endorses Nespresso's capsule machines. Nespresso is reported to be Nestle's fastest-growing brand, with annual sales growing at an average of 30% over the past 10 years - and worth £1.8bn last year. It has 7m club members around the world who regularly buy capsules.


Katiedot
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Re: Coffee wars: Julia Roberts goes head to head with George Clooney

Post by melbert on Fri Dec 10, 2010 12:46 am

Maybe George is stepping aside with Nespresso so that Julia can rake in the big bucks with her coffee. You know, she has 4 other mouths to feed and George, well, he only has to feed, um, what's the word?

melbert
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Re: Coffee wars: Julia Roberts goes head to head with George Clooney

Post by Katiedot on Fri Dec 10, 2010 2:28 am

Child bride?

Katiedot
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Re: Coffee wars: Julia Roberts goes head to head with George Clooney

Post by melbert on Fri Dec 10, 2010 2:41 am

bite your tongue Katie!!!!

melbert
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