How Much Did Stacy Keibler Make By Dating George Clooney?

I found the comments at the end of the article interesting as well.


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Should I feel sorry for Stacy Keibler now that she's split with George Clooney, or is she laughing all the way to the bank? — Denny I., Georgia

Well, put it this way: She's not exactly crying into her newly acquired couture, kid. In fact, thanks in no small part to her now-defunct romance with The Cloon, Keibler is poised to become something that she definitely was not just a few years ago: A bona fide TV star.

But let's start with some hard numbers, courtesy of the fabulous Jo Piazza, author of "Celebrity Inc.: How Famous People Make Money." She has proof that Keibler, whose most notable pre-Clooney credits included a stint as WWE wrestler (billed as "Super Stacy") and as a "Dancing With the Stars" also-ran, has benefited nicely from her time with the Oscar winner.

"Knowing what I know," Piazza tells me, "My ballpark estimate for her earnings increase is $10 million."Here's how she got there:

Appearance fees. Piazza estimates that Keibler's asking price for merely showing up at an event has increased from perhaps a high of $5,000 to a high of $40,000.

Paid Tweets. Piazza says Keibler may now command $6,000 per paid tweet, versus, say, $1,000.

Endorsement gigs. "Prior to to Clooney, it's unlikely that big-name brands would have approached her," Piazza says. “But now they might pay her $50,000 to $100,000." Jessica Nelson of the entertainment marketing company Davie Brown, tells me that corporate interest in Keibler has not necessarily increased because of Clooney. But, then again, the suits ain't mad at her, either. "We've had clients interested in her because she is brand relevant, but not necessarily because of her association with Clooney," Nelson says. "Keibler has a diverse fan base, and portrays females in a positive light, so in many cases she attracts certain brands for tailored initiatives."

Thanks to her ex, her star is rising. (Didier Baverel/WireImage)TV.
Keibler's new deal to host Supermarket Superstar, the Lifetime competition reality show, may be garnering the 33-year-old a cool million bucks, Piazza says.

And then there are the clothes. A few years ago, Keibler likely "had to beg" to be dressed by top designers, Piazza says. Sure, she got decent outfits, and from ambitious labels such as Alice + Olivia. But just a few months after she started dating Clooney: Boom. Marchesa gown. On a red carpet. In Paris. And yes, that is a step up. Other top designers followed suit, such as Alaia, Lhullier and McQueen. (Yep, the fashion house that designed Kate Middleton’s wedding frock).

And if all that isn’t proof enough for you, consider: More people know Keibler now than ever before.

"Over the past two years, the most significant change we see is in her awareness level among females 18 years of age older," says Henry Schafer of the Q Scores Company. "It jumped from 23 percent familiarity up to 30 percent familiarity."

Think Keibler managed to achieve that just through her guest appearances on "Psych" and "Chuck"?

Case closed.

Interesting comments but will the fashion houses STILL want to give her top designs?  She's not going to be getting the type of attention that she got with George, unless of course, Clint Eastwood gets divorced and she can find a way to hook up with him.

My point being, they say the fashion houses were interested in her because she has a diverse female fan base.  Will that continue to the same level?  I doubt it.  

I mean look at the gals from Desperate Housewives, for instance.  Ok, sure they've made their millions and can probably retire without working another day in their lives.

But do you see them in the news on a regular basis like when the show was on?  And these were women who had some modicum of talent.  

If they're on a red carpet - their pictures may be taken, but they're not showing up in the pages of the magazines.

So if these gals who were red hot for years are not seen much how is Stacy, who's claim to fame WAS her association with George, going to continue to garner that type of attention so that the fashion houses continue to want her in their gowns?

I think this flurry of activity the last few months was that of a women who knew her time in the limelight was going to be up soon, and she was going to make as much money as she could, while she could, before the bubble burst.

Wow?  And how much was made by management & PR teams out of this arrangement, I wonder?
10% - 20% middle man fees nowadays?



So much profit to be made from Brand George Clooney's name, by association.
Whole affiliated marketing venture of its own...

And benevolent of him to help these struggling Z-listers & fill his temporary void, while he seeks a real girlfriend.