Casamigos appoints Richard Larkin as European commercial director

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Casamigos appoints Richard Larkin as European commercial director 


The tequila brand co-founded by award-winning actor, director, producer, and screenwriter George Clooney, Rande Gerber and Mike Meldman, Casamigos Tequila & Mezcal, has appointed Richard Larkin as its European commercial director with immediate effect. 
Larkin – who brings more than 20 years’ experience in premium and luxury on-trade drinks to his new role – will work in tandem with existing European brand director, Jack Brooksbank, to drive sales growth and commercial brand awareness across the continent.  
“As the newly appointed Casamigos European commercial director, I am excited to be joining the Casamigos Tequila & Mezcal family to drive sales growth across Europe,” Larkin said.  
“Working alongside Jack and the Casamigos global team, I am thrilled to be bringing my wealth of experience in delivering exceptional sales strategies to one of the fastest growing spirits brands in the world and seeing it go from strength to strength.”
Casamigos was acquired by Diageo in 2017 and launched Casamigos Mezcal in 2018.