George Clooney's Open House
Would you like to react to this message? Create an account in a few clicks or log in to continue.
Log in

I forgot my password

Latest topics
» George on Jimmy Kimmel 12/11
George Clooney "no coffee pod connoisseur," says Choice EmptyToday at 00:53 by sap675

» George Clooney Directed The Boys in the Boat From iPad amid COVID Outbreak: ‘I Was Really Sick’ (Exclusive)
George Clooney "no coffee pod connoisseur," says Choice EmptyYesterday at 20:39 by annemarie

»  Seattle premiere of The Boys in the Boat
George Clooney "no coffee pod connoisseur," says Choice EmptySat 09 Dec 2023, 10:29 by annemarie

» London Premiere of The Boys in the Boat last night
George Clooney "no coffee pod connoisseur," says Choice EmptyMon 04 Dec 2023, 17:17 by party animal - not!

» George sells his watch to help pay for building veterans homes
George Clooney "no coffee pod connoisseur," says Choice EmptyMon 04 Dec 2023, 16:10 by annemarie

» Another snippet of George directing The Boys In the Boat
George Clooney "no coffee pod connoisseur," says Choice EmptyMon 04 Dec 2023, 16:04 by annemarie

» George Clooney’s tie from Intolerable Cruelty - online charity auction
George Clooney "no coffee pod connoisseur," says Choice EmptyMon 27 Nov 2023, 19:40 by georgiablundell

» George Clooney Directs The Boys in the Boat in First Look Photos and Behind-the-Scenes Video (Exclusive)
George Clooney "no coffee pod connoisseur," says Choice EmptyFri 24 Nov 2023, 13:17 by party animal - not!

» where is Amal
George Clooney "no coffee pod connoisseur," says Choice EmptyWed 22 Nov 2023, 18:24 by party animal - not!

Our latest tweets
Free Webmaster ToolsSubmit Express

George Clooney "no coffee pod connoisseur," says Choice

Go down

George Clooney "no coffee pod connoisseur," says Choice Empty George Clooney "no coffee pod connoisseur," says Choice

Post by Katiedot Thu 18 Apr 2013, 05:57

I'm not sure he chose it because he thought it was good coffee; I think it was the flavour the payment gave to his bank balance that was the main deciding factor. Thanks Henway for this.

[You must be registered and logged in to see this link.]

Clooney no coffee pod connoisseur, says Choice

April 18, 2013

[You must be registered and logged in to see this image.]
Illustration: John Shakespeare

George Clooney's brooding good looks may be the tastiest thing about Nespresso coffee capsules. Coffee experts at the consumer advocate Choice have found Nespresso's capsules taste ''musty'' and ''watery''.

Thanks to Clooney's endorsement and a massive marketing push, Nespresso's global sales hit $US32 billion ($31 billion) in 2011.

Not only are the machines found in 30 per cent of the world's 2400 Michelin-starred restaurants, as The Guardian reported, but Treasurer Wayne Swan's press secretary was recently spotted buying the pods in bulk.

The Choice experts discovered Nespresso was the most expensive, costing about 68¢ for a five-gram capsule. It also came in second-last for taste.

The best-tasting coffee capsule was the unsexily named Coffee Capsule Delights Indian variety, at 60¢ for 5.8 grams. It does not have a celebrity spokesman attracting a multimillion-dollar fee.

And when it comes to getting a quick caffeine shot, the pods fared poorly.

Fans of strong coffee would likely find the capsules ''insipid'' because they had about half the amount of coffee of an espresso from a cafe.

Choice food policy adviser Angela McDougall said the findings were a reminder to consumers that an ''expensive, exclusive product isn't always necessarily the best''.

McDougall said Nespresso had built its brand through ''premiumisation''. That's fancy talk for making a mountain out of a pile of beans.


Katiedot
Katiedot
Admin

Posts : 13223
Join date : 2010-12-05

Back to top Go down

Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum