Zach Rosenfield (Stan's son) joins Prodigy PR

From Hollywood reporter

Zach Rosenfield Joins Prodigy PR

12:50 PM PDT 9/21/2011 by Jay A. Fernandez

Prodigy Public Relations has added publicity veteran Zach Rosenfield to its ranks. The former Insignia PR and Media Strategies partner will have the role of executive VP, television and sports entertainment.

“It is great to be working again with Zach, whose wealth of experience will be a tremendous asset to our company," said Prodigy president and CEO Erik Bright, who worked with Rosenfield at Insignia. "He is one of the most talented media strategists I have worked with and in bringing him on board, it signals Prodigy’s expansion into all aspects of the entertainment industry.”

Rosenfield will focus on expanding Prodigy's TV presence through representation of scripted and non-scripted material, writer/executive producers, series show runners and physical production. Rosenfield's past clients include Josh Schwartz and Shonda Rhymes, Endemol Entertainment, Big Brother, Fear Factor, Paula Abdul and Tom Green.

Rosenfield has also worked at Fifteen Minutes Public Relations and AccuScore, where he oversaw day-to-day website business while also serving as company spokesperson. With Prodigy, he will look to represent athletes, companies, organizations, brands, events and sports films.