George Clooney's Open House
Would you like to react to this message? Create an account in a few clicks or log in to continue.
Log in

I forgot my password

Latest topics
» George's new project The Department - a series
George to be on the cover of Newsweek soon?   EmptyFri 22 Mar 2024, 09:42 by annemariew

» George Clooney e Amal Alamuddin in Francia, ecco il loro nido
George to be on the cover of Newsweek soon?   EmptySun 17 Mar 2024, 22:18 by party animal - not!

»  Back in the UK
George to be on the cover of Newsweek soon?   EmptyMon 11 Mar 2024, 16:38 by annemariew

» George Clooney makes the effort to show his fans that he appreciates them
George to be on the cover of Newsweek soon?   EmptySun 10 Mar 2024, 21:20 by carolhathaway

» What Happened?
George to be on the cover of Newsweek soon?   EmptyTue 27 Feb 2024, 10:51 by annemariew

» George and Amal in France with new St Bernard puppy
George to be on the cover of Newsweek soon?   EmptyMon 26 Feb 2024, 22:31 by Ida

» George on the Letterman Show
George to be on the cover of Newsweek soon?   EmptyWed 21 Feb 2024, 15:59 by LizzyNY

» George and Amal with a new puppy
George to be on the cover of Newsweek soon?   EmptyWed 14 Feb 2024, 19:14 by benex

» Amal new book on freedom of speech released
George to be on the cover of Newsweek soon?   EmptyTue 13 Feb 2024, 18:49 by party animal - not!

Our latest tweets
Free Webmaster ToolsSubmit Express

George to be on the cover of Newsweek soon?

Go down

George to be on the cover of Newsweek soon?   Empty George to be on the cover of Newsweek soon?

Post by Katiedot Wed 16 Feb 2011, 13:11

From NY Post

[this is from an article about the planned revamb of Newsweek]

Media buyers who have gotten a look at Tina Brown's new prototype for Newsweek say it will be a sweeping overhaul.

George Clooney was on the cover of the prototype that one media buyer saw. Even though it was taking a look at Clooney's political leanings, it made the ad executive think that Brown was pitching the celebrity coverage that she embraced when she was running Vanity Fair in the '90s at Condé Nast.

The media exec was nevertheless impressed. "The bar was set pretty low by Jon Meacham and Tom Ascheim," said the media executive. "I think this is a big step in the right direction."

The magazine is also going to move to heavier stock on the cover and inside, "not the tissue paper that they are putting it out on now," said the media person.

"I think the Newsweek name has authority and credibility with readers still," said the media buyer.

Also in the cards, some sources say, Newsweek is mulling a switch in delivery time and will emulate Time and switch to Friday delivery. Time switched three years to Fridays while Newsweek continued with its Monday morning arrival time.

A Newsweek spokesman insisted that Newsweek will not change delivery date to newsstands.

The redesign can't come soon enough, The issue that hit this week had only three full- page ads.

Time is also planning on make some changes. Managing Editor Rick Stengel and Executive Editor Nancy Gibbs were showing off some of the changes that will be hitting this week.

The "well" -- the body of main features -- will remain the same. Among the other change, the Briefing section up front will begin immediately and have short punchy news items and will incorporate a two-page spread featuring the best picture of the week. The "Washington" section has been changed to "Nation" to open it up beyond the Beltway.

The last sweeping redesign was three years ago.
Katiedot
Katiedot
Admin

Posts : 13223
Join date : 2010-12-05

Back to top Go down

Back to top

- Similar topics

 
Permissions in this forum:
You cannot reply to topics in this forum