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Spanish winery uses George Clooney on its labels for the Japanese market

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Spanish winery uses George Clooney on its labels for the Japanese market

Post by Katiedot on Mon Sep 03 2012, 08:31

Thanks Henway for the heads up. I'm taking this with a pinch of sale:

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Bodegas Vicente Gandia launch, initially for the Japanese market, five varietal wines whose labels bear the signature of international celebrities including actors George Clooney, Lucy Liu and Penelope Cruz, or cultural personalities like Yoko Ono. The complete roster of celebrities from film, music and sport.

Sources winery explained that the campaign has a "global", although the germ is the Japanese market. It also has a strong social component, as the winery will donate 10% of sales of wines labeled for development projects through a foundation linked to Nelson Mandela.

This image campaign was announced by company president, José María Gandía, during his visit to the winery Hoya de Cadenas, during its expansion work on August 28 the president of the Generalitat, Alberto Fabra, accompanied the Minister of Economy, Maximum Buch, the president of the DO Utiel-Requena, Jose Luis Robredo, and Utiel Mayor Jose Luis Ramirez. During his speech, Fabra announced an agreement to promote the internationalization of companies from Valencia.

The new facilities of Hoya de Cadenas begin receiving musts from Tuesday September 4, according to Sevi said technical director and winemaker of the company, Luis Garcia. In this phase of the works have been built 26 new tanks for wine and facilities will transform from 8 to 12 million kilos of grapes and wine quality.


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