Log in

I forgot my password

Latest topics
» The Serious Side
Yesterday at 21:57 by carolhathaway

» Clooneys in NYC next week...?
Yesterday at 10:52 by party animal - not!

» Surbicon wrap party Friday night....4.12.16
Yesterday at 05:11 by Sevens

» December 2016 Chit Chat
Tue Dec 06 2016, 23:09 by ladybugcngc

» Clooney's baby?
Tue Dec 06 2016, 19:31 by it's me

» George to visit Yerevan April 2017 for Aurora Prize 2.12.16
Sat Dec 03 2016, 03:12 by melbert

» November 2016 Chit Chat
Wed Nov 30 2016, 15:49 by ladybugcngc

» Amal in Texas this afternoon 15.11.16
Tue Nov 29 2016, 21:35 by carolhathaway

» George and the stylist from Esquire UK article January 2014
Tue Nov 29 2016, 17:42 by Joanna

Our latest tweets
Free Webmaster ToolsSubmit Express

Oscar Winning Product Placement at the movies - George Clooney in The Descendants

View previous topic View next topic Go down

Oscar Winning Product Placement at the movies - George Clooney in The Descendants

Post by Katiedot on Sat Jan 28 2012, 11:48

Somehow they missed his Omega watch

From brand channel

At the Movies: Oscar-Nominated Product Placement

Posted by Abe Sauer on January 27, 2012 07:01 PM

Academy Award nominations were announced this week and everyone is angry, as usual.

When it comes to product placement, the list of nominees includes a few notable films, including George Clooney's latest star turn.

In the best picture category, three films featured very prominent placements, two of them framing the soft drink wars

Moneyball, the story of how math made its way into professional baseball, best actor nominee Brad Pitt and co-stars share screen-time with Pepsi logos. Impressive, but Pepsi has nothing on Coca-Cola's role in nominee The Help. The tale of brutal racism in 1960s Mississippi, The Help brings in a bottle of Coke to bridge the cultural gap on one scene, allowing a black maid and a white woman to find friendship.

Dysfunctional family film of the year, The Descendants, had Clooney fans raving. It was also a central marketing focus for the Hawaii's Kauai's St Regis Princeville Resort. From the resort's official marketing material:

"The St. Regis Princeville Resort serves as a beautiful backdrop for several scenes filmed for the highly-anticipated movie The Descendants, starring Academy Award® winner George Clooney and Shailene Woodley with the Oscar®-winning director Alexander Payne. The Descendants released on November 16, 2011, is based on the book with the same title by Kaui Hart Hemmings, screenplay by Alexander Payne and Nat Faxon & Jim Rash, is already winning critical acclaim from the likes of Variety, The Hollywood Reporter, The Wall Street Journal, Entertainment Weekly and more."

The St. Regis even set up a vanity URL — StRegisPrinceville.com/descendants — for those looking to stay where Clooney stayed.

The same resort starred in another top film of 2011, Adam Sandler's Just Go With It. That film, of course, was not nominated.

The last best film nominee to boast a little prominent product placement was in the animation category. And, no, it was not a Pixar film, the studio that saw its 2011 Cars 2 become the first Pixar film ever to be passed over by the Academy for a nomination.

Instead, Rango worked in a Pepto Bismol bottle for a laugh.

Katiedot
Admin

Posts : 12369
Join date : 2010-12-05

Back to top Go down

Re: Oscar Winning Product Placement at the movies - George Clooney in The Descendants

Post by Cinderella on Sat Jan 28 2012, 19:23

That is interesting, Katie... From what I heard he's even wearing it in the poster. ???

Cinderella
Practically on first name terms with Mr Clooney

Posts : 2090
Join date : 2011-09-27
Location : America

Back to top Go down

Re: Oscar Winning Product Placement at the movies - George Clooney in The Descendants

Post by Joanna on Sat Jan 28 2012, 20:20


Looks very stylish and who can blame them ?

StRegisPrinceville.com/descendants

Joanna
George Clooney fan forever!

Posts : 19069
Join date : 2011-11-17
Location : UK

Back to top Go down

Re: Oscar Winning Product Placement at the movies - George Clooney in The Descendants

Post by melbert on Sat Jan 28 2012, 21:59

made your link clickable Joanna.

[You must be registered and logged in to see this link.]

It is VERY nice!

melbert
George Clooney fan forever!

Posts : 19134
Join date : 2010-12-06
Location : George's House

Back to top Go down

Re: Oscar Winning Product Placement at the movies - George Clooney in The Descendants

Post by Sponsored content Today at 04:00


Sponsored content


Back to top Go down

View previous topic View next topic Back to top


 
Permissions in this forum:
You cannot reply to topics in this forum