Watch out for Ides of March adverts on facebook

by Katiedot Mon 03 Oct 2011, 13:23

Hm, I quite like the idea of catching George & co on my facebook page, don't you?

From The Drum

Mon 3 Oct 2011
Facebook to introduce expandable ads
John Glenday

Advertising / UK
Facebook is to introduce a new format of interactive advertising which will expand its screen real estate in relation to the number of your friends who “like” the brand.

Containing an advertiser message, the ad will allow comments to be posted alongside comments posted by other users – according to Mashable.

Set to be announced during Advertising Week in New York, the format will take the form of a sponsored posting promoting specific products, such as the George Clooney thriller Ides of March in this mock-up.

The latest salvo in the lucrative social advertising space joins a clutch of similar themes including sponsored stories and social ads.

All are born out of a belief that ads with recommendations from friends carry more clout than standard display ads.

by Atalante Mon 03 Oct 2011, 20:40

Don't get it !

by pattygirl Mon 03 Oct 2011, 20:42

Glad I'm not the only one who doesn't get it. Of course, I don't facebook, so I thought maybe that was the reason. Or maybe just because I don't facebook, I just don't care enough to try to figure it out. geek

by Atalante Mon 03 Oct 2011, 20:59

Screen real estate, c'est quoi ça ??? lol!

by pattygirl Mon 03 Oct 2011, 21:06

No idea what it means, but looked it up and here's what it said:
screen real estate. the amount of space available on a display for an application to provide output

Still not sure what it means, but possibly (MHO) in terms of IOM ads, it means that if, in Facebook, you click on the ad, it expands to the entire size of your screen. Sound good?

by cindigirl Mon 03 Oct 2011, 21:08

I have a facebook page but don't post on it anymore. My identity was compromised a while ago and since then I don't go on it. You have to use your own name which is scary in the cyberworld.

by Atalante Mon 03 Oct 2011, 21:17

Still don't get it, sorry ! Shocked

by pattygirl Mon 03 Oct 2011, 21:21

Do you ever watch a video on internet where you click on an icon and change it to a full size screen? I think that is what they mean. That's all I can think of. Maybe when the whizes Katiedot, Melvin, Melbert or Dexterdidit come online, they'll explain it better.
geek

by Atalante Mon 03 Oct 2011, 21:33

I get that but I don't get the whole picture. Basketball

by pattygirl Mon 03 Oct 2011, 21:57

Oh, I don't either. Just thought I'd put in what I did think I knew.
Not even sure I know really what screen real estate means.

by Dexterdidit Tue 04 Oct 2011, 02:13

You can use a made up name for facebook Cindigirl I've seen a few who have done that. You just need to make sure you have a first name and last like Cindi Girl. I never knew it either but someone I know who doesn't want people to know who she is has done it with a made up name and I have found a few others too. So it can be done if you want a fb page. I have one in my real name but I rarely post I just use it to keep in contact with family and friends as everyone is so spreadout. And I never post pictures of myself only Dexter or George. I've never heard of screen real estate either! My general rule is if you don't know what it means don't click on it.

by pattygirl Tue 04 Oct 2011, 02:57

Great rule. and so easy to follow.

by Katiedot Tue 04 Oct 2011, 05:05

Real estate means how much land is owned by a person, right? Screen real estate means how much of the screen is owned by a person (or in this case, an advert).

What they're saying is that facebook is changing the the look of its adverts. At the moment all the adverts are the same size. In future, if your friends 'like' an advert, it'll show up bigger on your facebook page. The more friends you have who like it, the bigger it is. This is on the assumption that if your friends like something then so will you.

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